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Fearless Practitioners

Apr 2, 2019

Today's episode is about foundational marketing for growing your practice, with guest Kathy Colaiacovo of Pepper It Marketing.

Foundational Marketing with Kathy ColaiacovoGetting the word out about your practice seems so easy nowadays with social media. Yet why does it often feel like there is a disconnect?

In today's show I chat with my dear friend and amazing marketing supporter Kathy Colaiacovo (yes I avoid saying her name on the show). She shares with us some timely and valuable tips on how to build a great foundation  to grow a sustainable practice. She also shares the true power of email vs. social media! Have a pen and paper handy, cause you'll want to take notes!


Kathy Colaiacovo began her career as a Virtual Assistant when she opened Time on Task Virtual Assistant Services in 2008 and after growing that business to incorporating 14 Virtual Associates. She built a reputation as a leader in the Virtual Assistance industry and in Online Marketing. She founded Pepper It Marketing in 2014 to work with clients on a more strategic level for their marketing.

This is where her passion lies: Empowering other Business Owners to feel and achieve Success with the Online Marketing through her consulting or online training programs.

Kathy built her entire business by networking and marketing online and her technical, marketing, SEO, and Blogging skills played a big part. As a Speaker, Kathy has presented to groups all over Canada and the US, both Virtually and in person, presenting to audiences on ways to have the proper foundations in place to Grow a Business using Online Marketing Tactics.

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[click_to_tweet tweet="When you are online be authentic. How you act and talk in real life is how you should show up online ~ @PepperIt_Mktg #FearlessPractitioners #Podcast" quote="When you are online be authentic. How you act and talk in real life is how you should show up online ~ @PepperIt_Mktg #FearlessPractitioners #Podcast"]


  • Foundations of effectively marketing your practice.
  • Starting local with marketing - how and why this is valuable.
  • Authenticity: being you online and how that builds up your referrals.

Free Masterclass April 2019_website

Are you ready to be fearless and build your dream practice?

Join me for a FREE Masterclass to learn 3 steps to create a reliable income!

  1. How to boost your productivity and get more done every day.
  2. The secret to keeping clients coming in the door, so the income follows.
  3. A tactic that helps sustain and grow your practice for the long-term.

Happening on 2 days of your choice of day or evening on either April 16th or 17th.

Book your seat HERE!