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Fearless Practitioners

Nov 12, 2019

Have you harnessed the power of word of mouth marketing to grow and leverage your private practice?  This episode of the Fearless Practitioners podcast discusses this tried and true method and my own experiences with it.


Word of mouth marketing… an ancient rabbit hole OR the secret sauce to create a sustainable, successful private practice?

What do you think?

Well, I let you know exactly what I think about word of mouth marketing and how you can utilize it to leverage your private practice. I discuss the what, why, how, and when of this marketing technique and, as always, provide you actionable steps to begin implementing this today.

Word of mouth marketing might not appear as sexy as digital, social, and email marketing because it’s becoming less and less common and seemingly requires extra effort. But, in reality, this marketing technique is a reliable, validated, and timeless strategy for businesses, especially dietetic private practices.

In this episode, not only do I showcase my own unique experiences with word of mouth marketing, I also highlight the main drivers of this marketing technique, discuss why asking for reviews or testimonials is paramount, and the power of referrals.

If you feel stuck with digital marketing or just desire more clients, as we all do, you won’t want to miss this insightful episode.

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[click_to_tweet tweet="Word of mouth marketing is alive and as effective as ever before. The biggest driver of word of mouth marketing? It’s all about the HOW~@AdrienPaczosa #FearlessPractitioners #wordofmouthmarketing #RDchat #womenentrepreneur #womeninbusiness " quote="Word of mouth marketing is alive and as effective as ever before. The biggest driver of word of mouth marketing? It’s all about the HOW~@AdrienPaczosa #FearlessPractitioners #wordofmouthmarketing #RDchat #womenentrepreneur #womeninbusiness "]


  • The what, why, how, and when of word of mouth marketing
  • The main drivers of word of mouth marketing
  • Collecting testimonials and reviews to attract more clients
  • Why referrals are paramount and how to receive them
  • Necessities BEFORE implementing word of mouth marketing

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