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Fearless Practitioners

Jul 9, 2019

Today's episode is with guest Orly Wachter, RD about the power of copywriting to grow your practice.


Attracting your ideal clients is what we all want, and requires building relationships and getting your message out. But did you know how crucial copywriting is to growing your practice in alignment with your niche?

If there’s one skill you need to master as a business owner, compelling copywriting is it!

In today’s episode of the Fearless Practitioners podcast, I chat with Orly Wachter, RD as she explains how copywriting is gold for your practice and such a huge component of your business such as your website content, blogs and articles, emails, newsletters, social media posts, and so much more!

As a specialized style of writing, copywriting inspires people to take ACTION, and honing your skills in this one area can make a big difference in your practice. Be ready to take notes, because there’s plenty of great information here!

Done is better than perfect. Perfectionism can kill your business.” ~ Orly

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Orly Wachter MS, RD is a Business Coach and certified Direct-Response Copywriting Specialist who helps ambitious dietitians create a nutrition practice that gives them more freedom, flexibility and unlimited earning potential, so they can go to mid-day yoga classes, spend more time at the playground with their kids and have a massive impact on the health of their clients.

[click_to_tweet tweet="The riches are in the niches! ~ @OrlyRD @AdrienPaczosa #FearlessPractitioners #Podcast" quote="The riches are in the niches! ~ @OrlyRD @AdrienPaczosa #FearlessPractitioners #Podcast"]


  • Orly’s top tips for Dietitians to improve their copywriting.
  • How to use compelling language that resonates with your ideal client.
  • Writing in alignment with your niche and audience.
  • The best and worst advice she received on her journey.