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Fearless Practitioners

Mar 9, 2021

Did you know that writing a book can help you build your credibility and your brand?

Fearless Practitioners - Ep. 110 - Is Writing a Book Next On Your List

Maybe you have thought about writing a book, but your plate is already overflowing with all the things you are doing while you are building your practice.  How would you feel if you knew you could get your thoughts down on paper and into a publishable draft in 16 weeks!!

In today’s show, we chat with Emily Crookston about what it’s like working with a ghostwriter and how she has collaborated and helped numerous providers build up their brand through writing a book.

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Emily Crookston is the ghostwriter for rebels, renegades, and mavericks. She helps busy professionals—who are long on ideas, but short on time—write books, articles, and blog posts. As the Owner and Decider of All Things at the Pocket PhD, Emily partners with individuals and brands to make the boring or complex sound spectacular. She draws out her clients’ most audacious, even disruptive, ideas or fiercely original stories and stokes the sparks until their thoughts spread like wildfire. Her work has appeared in SmartBrief, the Huffington Post,, and Entrepreneur.

Emily is also a former philosophy professor, speaker, and podcast guest. When she’s not writing intensely, she’s most likely practicing yoga intensely. She lives for coffee shops that play great music to write to and desserts topped with *real* whipped cream


  • How a book can be a marketing material to build up your credibility and brand.
  • Start testing the waters with your ideas even if they are not perfect.
  • How to write a book in 16 weeks.


Where are you on your private practice journey?

Free Quiz for Practitioners!

Owning a private practice is a journey, and often one that is taken alone.

You might be wondering - where should you go with your practice next?

Are you ready to grow, to scale? Or do you need some more foundational work first?

Take the Quiz and find out what your next step is to become a Fearless Practitioner.


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