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Fearless Practitioners

Mar 10, 2020

You want to build your brand and grow your private practice. But what if marketing isn’t your forte? We got you covered in this episode of the Fearless Practitioners Podcast.

Fearless Practitioners Podcast -Unexpected Ways to Build Your Brand with Whitney Bateson

So many of y’all get stuck with the online part of your practice. And I get it, that part can feel like a zoo with so many distractions, twists and turns. 

On this week’s episode of the Fearless Practitioners podcast, I sit down with my guest Whitney Bateson, dietitian-turned-digital marketer who works with health and wellness professionals to grow their business. 

Join us to hear Whitney’s journey of being a dietitian first, but realizing her passion was in design and digital technology. Combining the mix of marketing, technology and health messaging, Whitney’s “secret sauce” is to help healthcare professionals (like you!) fulfill their mission to help people be healthy. 

Get ready to take notes as Whitney shares her expertise and tips for private practice owners to streamline your focus and build a clear strategy for long-term success!

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Whitney is a dietitian-turned-digital marketer, on a mission to help dietitians connect with their customers and grow their businesses. Her passion for applying design, communication, and marketing to dietetics stems from her work in the school nutrition industry, where she saw firsthand the impact these elements can have on increased audience engagement. With the unique ability to distill complex technical information into informative, fun-to-talk-about (seriously!) insights, Whitney helps other dietitians harness the power of design and technology to confidently pursue their entrepreneurial dreams. Formerly based in Washington, DC, Whitney now travels the world as a digital nomad and supports her clients from cafes, workspaces, and beanbags globally.

[click_to_tweet tweet="Start building your practice no matter where you are! In this #FearlessPractitioners #podcast episode, I interviewed @whitneybateson who shares her branding expertise. #RDChat #RDtobe #nutritionbiz" quote="Start building your practice no matter where you are! In this #FearlessPractitioners #podcast episode, I interviewed @whitneybateson who shares her branding expertise. #RDChat #RDtobe #nutritionbiz"]


  • Getting clear on your ideal target client, which takes practice and a few re-dos.
  • Releasing the fear of spending money on marketing support.
  • How to build a brand and what that really means in private practice.


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