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Fearless Practitioners

Aug 23, 2022

What does it mean to build an authentic brand?

Fearless Practitioners Podcast - Ep. 169 - Building an Authentic Brand

Do you have a clear picture of your brand and does that align with your authentic self?

Those are some big things to think through and tackle as an owner, and a lot of time can be missed.

In today’s session, I chat with Morgan Sinclair. We will learn how to show up as your authentic brand and build up a business.

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A Texas gal who loves routine just as much as spontaneity. Morgan is a Type 7 enthusiast (hi, enneagram), feel-your-feelings, dessert-before-dinner kinda human. Once upon a time she worked as an eating disorder dietitian (yep, I can totally speak your lingo!), but one day decided she wanted to build brands and websites and she hasn't stopped learning since.

Morgan doesn't believe in failures. She does believe in community over competition. She was once voted "most likely to be five lattes deep before 5am." Her biggest strength is being an activator, which is a fancy way of saying she's good at starting things - an implementer and go-getter - and is her zone of genius in supporting you in creating your online presence.

The things that bring her the most joy in life are: eating different foods around the world, watching The Holiday on repeat, wearing pink lipstick, impulsively buying plane tickets, and being constantly curious.


  • If you are speaking to everyone, then you are speaking to no one
  • Tapping into external pain points
  • What’s your goal for social media?
  • Consistency in your brand
  • DIY - Your brand the first few years
  • Advice - Get 3 meetings and get to know people




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XOXO Adrien

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