Feb 8, 2022
If your hand is not raised, I’m impressed.
I am so excited for our guest, Gordon Van Wechel, because you are going to walk away with some very clear and easy steps to add into your practice today. You are going to learn about the basic marketing things to start with and then when you are ready, how to hire and evaluate a firm to take over your marketing.
For more than 17 years, Gordon has been helping hundreds of small to medium size businesses and professional practices develop marketing and business growth plans that have brought millions of dollars in added revenue. This has been accomplished through his agency, The Alchemy Consulting Group.
In 1995, he began partnering with several NGOs to teach microenterprise principles to people in underdeveloped nations. This work has taken him to more than 50 countries resulting in the launch of more than 1000 businesses, 27 schools and many community development programs. He continues to be active in this work today.
An enduring lesson from these experiences is the importance of business growth that is both consistent and predictable. Today’s professional practice owners must be aware of market trends and be able to pivot quickly towards new opportunities in order to survive.
In addition to focusing on growth, Gordon also works with owners to enhance the value of their practice. He believes that even if selling the practice isn’t a goal, every professional should analyze their business as if they were a buyer.
Gordon strongly believes that small to medium sized businesses are the engine that drives the economy. By helping owners and growing their companies, we help our communities and nation.
We Empower individuals to optimize their unique healthy body plan through food and nutrition, and provide access to Registered Dietitians for all who seek qualified nutrition professionals.
We provide every client with a unique plan that is based on their specific needs. Our practice is based on a positive and supportive approach to helping clients live a healthy life. Our sole objective is to improve our clients’ overall wellness… to look and feel their best from the inside out.
We believe a team's strength is in its people. Join us and make an impact. Click here to learn more about our openings.
Click here to subscribe to iTunes! I add new episodes every week and if you're not subscribed, there's a good chance you'll miss out on those.
I would be really grateful if you left me a review over on iTunes, too. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!