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Fearless Practitioners

Feb 8, 2022

Do you need help with marketing?

Fearless Practitioners Podcast - Basic Marketing You Need to Build Your Practice

If your hand is not raised, I’m impressed.

I am so excited for our guest, Gordon Van Wechel, because you are going to walk away with some very clear and easy steps to add into your practice today. You are going to learn about the basic marketing things to start with and then when you are ready, how to hire and evaluate a firm to take over your marketing.

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For more than 17 years, Gordon has been helping hundreds of small to medium size businesses and professional practices develop marketing and business growth plans that have brought millions of dollars in added revenue. This has been accomplished through his agency, The Alchemy Consulting Group.

In 1995, he began partnering with several NGOs to teach microenterprise principles to people in underdeveloped nations. This work has taken him to more than 50 countries resulting in the launch of more than 1000 businesses, 27 schools and many community development programs. He continues to be active in this work today.

An enduring lesson from these experiences is the importance of business growth that is both consistent and predictable. Today’s professional practice owners must be aware of market trends and be able to pivot quickly towards new opportunities in order to survive.

In addition to focusing on growth, Gordon also works with owners to enhance the value of their practice. He believes that even if selling the practice isn’t a goal, every professional should analyze their business as if they were a buyer.

Gordon strongly believes that small to medium sized businesses are the engine that drives the economy. By helping owners and growing their companies, we help our communities and nation.


  • Basic Marketing you can start today
  • How to drive traffic to your website to get more clients
  • Why leading with your benefits on your website matter


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