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Fearless Practitioners

Jul 20, 2021

Are you wanting to find a way to diversify your income?! YES Please!!

Fearless Practitioners - Ep. 126 - Diversify Your Income

A lot of business owners have had to make the shift to online and there are some opportunities that come out of doing that!  For some business owners, this means the ability to tap into a new income stream by offering online classes!

In this episode of the Fearless Practitioners Podcast, I talk to Cynthia Samanian of Hidden Rhythm about the benefits of teaching online, the monetization opportunities, and some of the key mistakes people make when first starting out. 

Tune in because you are going to get a recipe for how to build your online presence and diversify the income in your practice.

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Cynthia Samanian is the founder of Hidden Rhythm, a culinary marketing agency for food businesses of all sizes. Through her signature program, Cooking Class Business School, Cynthia helps culinary pros create and market online cooking classes and memberships, so they can unlock more freedom, flexibility and fulfillment in their lives. She also hosts the weekly podcast, The Experiential Table.

Growing up as a first-generation American in a Persian family, Cynthia is no stranger to the power of food to unite people across cultures. Cynthia earned her MBA at Harvard Business School, but often thinks that culinary school might have been a better fit. Her career has been filled with twists and turns from working in finance at a large conglomerate to product management at a 25-person tech startup. She eventually left it all in 2015 to begin her entrepreneurial journey in food.

Cynthia currently lives in sunny Oakland, California with her husband and baby daughter...with another one on the way!


  • What you need to be talking about to connect with your audience
  • Your unique brand story
  • “You will help no one if you don’t get through the noise of online”


Where are you on your private practice journey?

Free Quiz for Practitioners!

Owning a private practice is a journey, and often one that is taken alone.

You might be wondering - where should you go with your practice next?

Are you ready to grow, to scale? Or do you need some more foundational work first?

Take the Quiz and find out what your next step is to become a Fearless Practitioner.


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